2024 Mid-year Short Term Rental Occupancy Rates Review 

We’ve reached the midpoint of the year. It’s a great time to review your short term rental property’s performance. To ask yourself, and answer, questions like:

  • How is my revenue compared to last year?
  • What went well for my short term rental so far this year?
  • What areas could be improved on?

One major factor related to your short term rental revenue and results is your occupancy rates. 

In this blog post, we’ll explore what occupancy rates are, how to calculate them, and strategies to increase them, along with an outlook for the remainder of 2024. 

 

What Are Occupancy Rates?

Occupancy rates are calculated by taking the percentage of time a vacation rental property is booked and comparing it to its total time available for bookings. 

A higher number generally indicates a healthier rental market. 

 

How to Calculate Your Occupancy Rates

To calculate the occupancy rate, you divide the number of occupied nights by the total number of available nights and multiply by 100 to get a percentage. 

The formula for occupancy Rate is = ({Occupied Nights} / {Available Nights}) x 100

Let’s walk through an example:

You own a STR in the Smokies and you like to use it for 2 weeks at Christmas, two weeks in the summer, one week in the fall, and one week in the summer – for a total of 323 days. 

Which means that your short term vacation rental is available for a total of 323 days. 

Formula: (total days booked/total available days) * 100
If you home is booked for 175 of those days, your occupancy rate is 54%
If you home is booked for 225 of those days, your occupancy rate is 69%

 

How to Increase Your Occupancy Rates?

Turno has tons of great ideas for how to increase your property’s occupancy rates. 

Some effective tactics include:

  • List on multiple sites 
  • Use high quality photos 
  • Write an intriguing and accurate property description
  • Enable instant booking 
  • Use dynamic pricing 
  • Improve your marketing strategy 
  • Incentivize positive reviews from guests

 

We have a few other ideas for how you can increase your occupancy rates

  • Elevate your amenities 
  • Expand your sleeping areas 
  • Hire a property manager for improved marketing strategies and client experience
  • Consider upgrades 

 

Market Trends in 2024

AirDNA completed a midyear market review. Here are their key takeaways from the article:

  • May saw an 11.4% increase in demand and a 3.1% rise in occupancy, signaling strong recovery and growth in the short-term rental market.
  • Coastal and rural locations are thriving with high demand, while urban areas face declines due to high interest rates and stricter regulations.
  • Summer bookings, particularly beach reservations for July 4th, are seeing substantial growth.

 

The surge in post-pandemic demand pushed short-term rental (STR) occupancy to record levels in 2021 and 2022. However, monthly occupancy has been declining ever since. Although occupancy year-to-date is still down by about 1.5%, May saw a growth rate of 3.1%—the highest monthly increase since early 2022. This was just before new supply, taking advantage of pandemic-level occupancy, started to impact individual unit performance.”

 

 

 

Demand for rentals is up, and supply is slowing down. The last time demand growth in May was this high was during the peak of 2022. 

The market appears to be at a turning point for occupancy rates. As demand outpaces supply, occupancy rates have shown signs of recovery, which is promising for property owners who experienced declines in previous years.

“Although year-to-date occupancy is still down about 1.5%, the strong summer performance expected ahead suggests that May marked a significant turning point for occupancy growth.

 

 

While the average daily rate (ADR) for rentals is growing, it’s at a slower pace compared to past years, this is largely due to inflation. 

 

 

Pacing, which tracks future reservations compared to previous periods, shows that bookings for the second half of 2024 are trending positively. This forward-looking data indicates that occupancy rates are likely to remain strong, providing a positive outlook for rental owners.

As we look ahead to the rest of 2024, the short-term rental market shows promising signs of recovery and growth. 

By adapting your strategies accordingly, you can ensure your short-term rental remains competitive and profitable throughout the year! 

 

April 2024 Sevier County Real Estate Market Report

We saw average price come back down, from the high we saw in March at $926,103, to $693,604 in April. Which is much closer to what we’ve seen this year, and what we saw last April at $654,004.

January 2024 – $685,047
February 2024 – $689,422
March 2024 – $926,103
April 2024 – $693,604

Days on market during the month of April sat at 80 days. Which is within the range we have seen this year, from 46 t to 82 day.

January 2024 – 82
February 2024 – 64
March 2024 – 46
April 2024 – 80

Price per square foot saw a slight reduction to $382 from $386.

 

We had a large increase in Days on Market for Condos, at 130 days, compared to 68 in March 2024, and 22 in April 2023.

 

The average price for land/lots during saw an increase to $133,517, from $86,410 in March 2023. 

Lots that sold in April spent an average for 179 days on market, up 23% from April 2023 at 146 days. 

March 2023 Sevier County, Tennessee Real Estate Market Update

Homes

Average price saw a 33% jump from last year at $926,103, compared to $693,727 in March of 2023.

There were 30 homes that sold during the month of March at over $1 Million. This is a sizeable lift from the 10 homes sold over $1 Million in February and 12 homes sold over $1 Million in January.

Days on market saw a yet another sizeable reduction to 46 days, down from 64 days on the market in February. This is a 15% reduction when compared to March of 2023 at 54 days on the market.

Price per square foot saw another bump during march at $386, up from $373 in February.

 

 

Lots/Land

 

The average price for land/lots during saw a dip to $86,410 when compared to February at $102,283. This is a 39% reduction when compared to March of 2023, when the average price of land/lots was $141,814.

Lots that sold in March spent an average of 247 days on the market, which is a 52% increase when compared to March of 2023 at 163 days on the market.

 

A Shift in Seasons: Potential Opportunities as Easter Arrives Early in 2024

In January, various factors dampened the demand for short-term rentals across the United States. 

 

A notably cold spell, characterized as an “Arctic air mass” by the National Oceanic and Atmospheric Administration, ushered in record low temperatures nationwide,while we endured a relatively severe flu, COVID, and RSV season

 

Which led to total booked nights seeing minimal growth at just 1.3% compared to the same period last year, failing to reach the pre-pandemic occupancy levels witnessed in late 2023.

 

Historically, February stands as the lowest month for listings. This year saw a significant drop of 73,000 listings, a departure from the typical January figures, however this decline aligns with the anticipated reduction characteristic of February. 

 

AirDNA reports Key U.S. STR Performance Metrics for January 2024

  • Revenue per available room (RevPAR) declined 6.6% year-over-year (YOY) to $133.80
  • Available listings were 1.54 million, up 10.5% YOY
  • Total demand (nights) rose 1.3% YOY
  • Occupancy was 7.0% lower YOY at 43.2%
  • Average daily rates (ADRs) increased 0.5% YOY to $309.63
  • Nights booked decreased 2.7% YOY

 

“January produced the first negative YOY change in new bookings (-2.7%) in 21 months. Some of this can be attributed to the strong performance in bookings in January 2023, which stands as the highest monthly bookings recorded in the last 34 months. On the other hand, the growth in demand for January was just 1.3%, which is considerably lower than December’s 4.1% or November’s 7.4% growth rate.”

 

 

What’s that mean for the Gatlinburg/Pigeon Forge area?

 

Our area was one of the 25 markets that saw an increase in demand. 

“Even though demand saw a downturn, the growth in average daily rate (ADR), or the average rental income per paid occupied room in a given period, improved in January compared to December. “

 

This year Easter falls in March, instead of April, so we may see an early influx of Spring Breakers. 

 

The tourism board provides the school breaks for the surrounding areas! 

The majority of the school systems listed on this document will be out during the weeks of 3/25 and 4/1. 

You can use this to see if your short term rental is seeing a shift based on the shift in holidays. 


Sevier County, Tennessee Real Estate Market Report for January 2024

Homes in Sevier County, Tennessee

Average price saw the highest price saw a large drop from $794,087 in December 2023 to $685,047 in January 2024, which is close

Days on market 82 days in January 2024, which is on the higher end of the range that we saw during 2023 of 55 days to 83 days. 

Price per square foot saw a decrease to $361 from $378 in December 2023. 

Land in Sevier County, Tennessee

The average price for land/lots in January 2024 was $266,503 which was a sizable increase from January 2023 at $158,542.

Lots that sold in January 2024 spend an average of 146 days on the market, which was an 11% increase over days on market in January 2023 at 132 days. 

The Smoky Mountains STR Market: Opportunities in 2024

The Smoky Mountains Short term rental Market Opportunities in 2024

As we move into 2024, let’s take a peek at national trends that might shape the short term rental market.

Things like interest rates, inflation, and travel trends. 

 

Macroeconomic Factors Influencing the STR Market

 

Inman.com provides an interesting take on  2023’s occupancy rates.

“In 2023, the short-term rental space was defined by its ups and downs, with the supply of available nights increasing 12.6 percent year over year, compared to a more subdued 6.5 percent annual growth in demand, according to AirDNA’s 2023 U.S. Market Review.

Last year also marked the end of the incredibly high occupancy rates hosts and investors have enjoyed since 2021. Occupancy dipped 5.8 percent year over year to 49.9 percent —  below pre-pandemic levels — as supply increased considerably. The increase in supply also brought average daily rates down 2.4 percent to $311.09.”

 

We can’t overlook that the Federal Reserve’s rate adjustments impacted both property prices and how much people spent on vacations, which had an impact on occupancy rates. 

While travel trends might have more folks opting for staycations, or exploring new areas. 

 

The Smoky Mountains Market: A Case Study in Resilience

The Smoky Mountains have always been a gem for vacation rentals, and 2023 was no exception. 

Despite the economic ups and downs, this region proved resilient. Its natural beauty and diversity of attractions kept it high on the list for travelers! 

This stability is key for investors. It means that, even in uncertain times, the Smoky Mountains remain a solid bet. 

The Great Smoky Mountains National Park has seen over 10 Million visitors each year since 2015. There has been a 37% increase in visitation over the last decade.

 

Tennessee ranks 11th in the nation for travel spending, the highest rank ever and the fastest-growing state in the top 40 since 2018.”

 

Smoky Mountains STR Market: Opportunities in 2024

As 2024 unfolds, the vacation rental market is gearing up for what looks like an eventful year. 

“Based on early data, 2024 is already looking to be a promising year for vacation rentals. Demand in January is 8 percent higher than it was at the same point in 2022, and demand for the succeeding months is already between 13 and 21 percent higher for every month through June, reflecting the improved economic outlook for 2024 versus the start of 2023 when fears of a recession hung over many consumers.”

 

The general economic outlook for 2024 seems more stable and positive compared to the start of 2023. This shift plays a crucial role in shaping consumer confidence and travel spending. With more people likely to plan vacations and trips, popular destinations like the Smoky Mountains stand to benefit significantly.

 

The Smoky Mountains region stands out as a promising area for investment in 2024. With its proven track record of resilience and its ongoing appeal to tourists, the area is equipped to capitalize on the positive trends forecasted for 2024.

 

2023 Sevier County Real Estate Market Statistics

Below you will find year end market statistics that compare 2023 to 2022.

 

 

This week we’ll take a look at 2023 year end real estate market statistics for Sevier County, TN

Average Price per Month

Average Days on Market

Average reporting income

 

 

We’ve segmented Gatlinburg and Pigeon Forge by property type, condo and single family home, and provided average price, average price per square foot, and average days on market for each.

 

Gatlinburg – Condos

Average price ranged from $240,860 to $446,250.

Average price per square foot ranged from $314 to $414.

Average days on market ranged from 57 to 96.

 

Gatlinburg – Single Family Home

Average price ranged from $495,071 to $1,710,000.

Average price per square foot ranged from $305 to $441.

Average days on market ranged from 50 to 108.

 

Pigeon Forge – Condos

Average price ranged from $317,625 to $424,500.

Average price per square foot ranged from $310 to $408.

Average days on market ranged from 21 to 52.

 

Pigeon Forge – Single Family Homes

Average price ranged from $428,981 to $1,858,901.

Average price per square foot ranged from $317 to $443.

Average days on market ranged from 2 to 105.

December 2023 Sevier County Real Estate Market Update

Homes in Sevier County, Tennessee

Average price saw the highest price we’ve seen all year at $794,087. Days on market held steady at 6571days during the month of December, falling within the range we’ve seen throughout the year from 55 days to 83 days.

Price per square foot saw an decrease to $378. Still landing within the range of $358.72 to $401.65 that we’ve seen this year.

 

 

Land in Sevier County, Tennessee

The average price for land/lots saw an increase to $128,599, which is within the range we’ve seen for most of the year between $73,123 – $161,225, except for the outlier we saw in June at $243,763.

Lots that sold in December spent 267 days on the market. We’re experienced a large range of days on market this year, from 85-292 days.

 

 

 

 

Short Term Rental Market Statistics in Sevier County, TN – November 2023

Homes in Sevier County, Tennessee

Average price saw a drop back into the range we’ve seen this year at $712,525.

Days on market held steady at 65 days during the month of November, falling within the range we’ve seen throughout the year from 55 days to 83 days.

Price per square foot saw an increase to $395. Still landing within the range of $358.72 to $401.65 we’ve seen this year.

 

Land in Sevier County, Tennessee

The average price for land/lots saw an increase to $112,161, which is within the range we’ve seen for most of the year between $73,123 – $161,225, except for the outlier we saw in June.

Lots that sold in November spent 169 days on the market. We’re experienced a large range of days on market this year, from 85-292 days.

 

 

Real Estate Market Update – Sevier County, Tennessee, October 2023

Homes in Sevier County, Tennessee

Average price was the highest we’ve seen this year at $774,086.

Days on market held steady at 66 days during the month of October, compared to September’s 65 days, and still falling within the range we’ve seen throughout the year from 55 days to 83 days.

Price per square foot saw an slight decrease from Sepember at $387, to $376 during the month of October. We’ve seen a range of $358.72 to $401.65 this year.

 

Lots/Land in Sevier County, Tennessee

The average price for land/lots during the month of October was the lowest we’ve seen all year at $73,123.

Lots that sold in October spent less time on the market at 108 days, than they did in Septmber at 145 days. We’re experienced a large range of days on market this year, from 85-292 days.