Smoky Mountain Real Estate Market Update for August 2025

Posted by Jason White on

As summer winds down and we head into fall, the Smoky Mountain housing market is showing some interesting shifts. 

Whether you’re a homeowner, an investor, or thinking about buying your first property in the mountains, here’s what you need to know about where things stand as of August 2025.

 

Sales Are Slowing Down

Residential sales reached a high point in April with 87 homes sold, but activity has tapered since then. In August, 74 homes closed, which is about a 15% drop from the spring peak.

At the same time, properties are spending longer on the market. The average home took 108 days to sell in August, nearly twice as long as earlier this year. This tells us buyers are being more cautious, taking their time to make decisions.

 

 

Prices Are Holding Strong

Even though sales volume has slowed, home values remain steady.

  • The average residential price in August was $714,000.
  • Single-family homes averaged $745,000, one of the strongest months this year.

This is good news for sellers: buyers may be slower to act, but they’re still willing to pay for properties in desirable locations with strong rental or lifestyle appeal.

 

 

Single-Family Homes

This segment continues to drive the market:

  • 65 homes sold in August
  • Average price: $745,000
  • Price per square foot holding steady at $347

Condos

Condo sales remain a smaller portion of the market — only 5 closings in August — but the average price rose to $426,600. Condos are attracting fewer buyers right now, but when they do sell, they’re often closing at higher price points than earlier in the year.

 

 

 

 

Land

Vacant land continues to be the softest segment. In August, 22 lots sold, and average prices bounced between $112K–$146K over the past few months. Investors seem cautious about land purchases, likely due to rising building costs and longer timelines.

 

 

What This Means for You

  • For Sellers: Expect longer timelines. Homes are sitting on the market for a few extra months compared to earlier this year. The good news? Prices are still strong, especially for well-located, well-maintained properties.
  • For Buyers: With homes taking longer to sell, you may have more breathing room to negotiate and consider your options. While prices remain firm, you won’t feel the same urgency as in previous years.
  • For Investors: The single-family home market remains the safest bet for short-term rentals in the Smokies. Condos and land carry more risk in today’s market, but the right location and amenities can still deliver strong returns.

 

The Bottom Line

The Smoky Mountain real estate market is cooling in pace, not in price. Fewer properties are selling, and homes are taking longer to move, but values remain steady.

As always, location and amenities are key. A well-situated home near Gatlinburg, Pigeon Forge, or Sevierville will continue to hold value and adding guest-friendly features like hot tubs, game rooms, or mountain views will make your investment stand out.

If you’re considering buying or selling in the Smokies, now is the time to have a clear strategy. Our team has been guiding clients through every type of market since 1996, and we’d love to help you make your next move with confidence.

Ready to explore your options? Contact us today to talk about the opportunities waiting in the Smoky Mountains!

 

The Housing Market is Shifting, What Buyers and Sellers Need to Know in 2025

Posted by Jason White on

 

The national housing market is showing signs of warming up. There is more inventory, prices are softening in some areas, and mortgage rates have been holding steady in the mid-6% range. 

July brought a 16% year-over-year increase in the number of homes for sale, the highest inventory levels we’ve seen since the 2020 lockdowns, according to the National Association of REALTORS® (NAR).

But while these national numbers set the stage, the truth is there’s no single “national housing market.”

That’s especially true here in the Smoky Mountains, due to our unique blend of tourism-driven demand and short term rental opportunities. 

 

The National Picture Shows Signs of a Thaw

  • Inventory is rising. With 1.55 million homes on the market, buyers now have the most options in nearly five years.

  • Prices are cooling slightly. In July, 33 of the 50 largest metro areas saw prices drop, and price growth nationally is slowing to its lowest pace in two years. Still, the national median price remains high at $422,400.

  • Mortgage rates are stable but elevated. Thirty-year fixed mortgages are averaging around 6.6%. While not low, this is the most stable we’ve seen in months and it’s even prompted a wave of refinancing among homeowners who had rates above 7%.

  • The “lock-in effect” is easing. During the pandemic, many homeowners refinanced at historically low 3% rates, discouraging them from selling. Now, rising inventory shows more people are making moves, even if it means taking on a higher loan.

 

What Does It Mean for Buyers?

For the first time in years, buyers are regaining negotiating power. NAR Chief Economist Lawrence Yun notes that today’s buyers are in the best position in more than five years to shop for the right home and negotiate a better deal.

With inventory rising, buyers now have more choices, which means there’s less pressure to overbid and more time to make thoughtful decisions. 

Builder concessions are also making a comeback, with many offering price reductions averaging around 5%, as well as mortgage rate buydowns and closing cost credits. 

That said, competition hasn’t disappeared, 21% of homes in July still sold above asking price, with the average listing receiving just over two offers. 

Cash buyers also remain a powerful force in the market, making up roughly 31% of all transactions, which means financed buyers should be ready to compete strategically.

 

What Does It Mean for Sellers?

Buyers are enjoying more leverage, but sellers still have reasons to stay positive! 

Homes are taking longer to sell with the average property nationally now spending 28 days on the market compared to 24 days a year ago. 

Price reductions are becoming more common as rising inventory gives buyers more options and leaves overpriced listings struggling to attract offers. 

Even so, equity remains significant, the average U.S. homeowner has gained about $140,900 in wealth since 2019, a clear reminder that long-term ownership continues to build value. 

In today’s market, preparation is key: move-in ready homes still command top dollar, while those needing work are more likely to sit.

 

Regional and Local Insights

National numbers tell one story, but here’s how sales broke down by region in July:

  • Northeast: Sales up 8.7%, median price $509,300 (+0.8%).
  • Midwest: Sales flat to slightly higher, median price $333,800 (+3.9%).
  • South: Sales up 2.2%, but prices dipped 0.6% to $367,400.
  • West: Sales rose 1.4% in July, but are down 4% year-over-year; prices down 1.4% to $620,700.

 

Location is still king on the Smoky Mountain market. Cabins located within a 15–20 minute drive of major attractions like Dollywood, the Parkway in Pigeon Forge, or the National Park consistently enjoy higher occupancy rates and command better nightly rates.

Privacy and views are always in demand. Guests today are seeking both convenience and seclusion. Properties offering mountain vistas, wooded privacy, or unique outdoor spaces are attracting more interest.

Seasonality drives trends in occupancy. Fall foliage, summer vacations, and the holiday season remain the most impactful periods for short-term rental performance in the Smokies. That’s why investors should always base projections on annual averages, not just high income months.

 

Investor Takeaways for the Smokies

If you’re considering a short-term rental or second home in Sevier County, there are a few key takeaways to keep in mind. 

Rising national inventory could creating more opportunities for buyers to secure a well-positioned property. 

When running your numbers, be conservative, don’t rely on peak-season income alone, but instead use annual occupancy averages to keep projections realistic. 

Investors should also factor in the cost of taxes and permits, since Sevier County has adjusted property tax classifications for STRs and implemented a new permitting program. 

Finally, remember that location matters most, but amenities like hot tubs, game rooms, and theater spaces can help a property stand out! 

So, secure the best location your budget allows and then enhance it with thoughtful amenities.

 

The 2025 housing market is showing signs of warming, but it’s not the same everywhere. For Smoky Mountain buyers and investors, that means opportunity, but also the need for strategy. 

Rising inventory and softening prices nationally may open new doors, while here in the Smokies, location and smart amenities remain the keys to long-term success.

Thinking about investing in a Smoky Mountain STR or second home? The Jason White Team has been guiding buyers and sellers through these mountains since 1996. Let’s connect and talk about how today’s shifting market can work in your favor.

What to Know Before Buying a Short Term Rental Property in a Busy Tourist Town

Posted by Jason White on

 

The Smoky Mountains have a way of capturing people’s hearts. Maybe it’s the rolling ridgelines, the four distinct seasons, or the fact that this is home to the most visited national park in America. 

Whatever calls you here, it’s easy to understand why so many buyers dream of owning property in Sevierville, Pigeon Forge, or Gatlinburg.

But buying in a busy tourist town is different than purchasing in a traditional neighborhood. The opportunities are big, but so are the details you’ll want to understand before you sign.

Here’s what you need to know before signing on the dotted line.

 

Market Dynamics Are Unique in the Smokies

Home values here follow tourism patterns. When visitor numbers rise, rental demand and property prices tend to follow. 

In slower years, the reverse can happen.

Even if you’re not renting your cabin the local market will still ebb and flow with the tourism season. 

Summer, fall foliage, and the holidays bring peak traffic, while January often feels like a different world.

If you’re buying in the Smokies, expect seasonal swings and plan your long-term strategy with that in mind.

 

Zoning and STR Regulations Matter

It’s not enough to find the perfect home, you also need to make sure it’s legally allowed to operate the way you intend. 

Here’s a closer look at the three main markets:

  • If you plan to own a rental in Sevierville you’ll need to verify that your address is located within the City limits and that it’s in an area that allows Short Term Rentals. Keep in mind, if your home is located in the Medium Density Residential (MDR) zoning district, the City will send a notification to all properties within 100’ of the proposed short-term rental.

 

  • Most areas in Sevier County do allow Short Term Rentals, but you’ll need to apply for a Short-Term Operational Permit (STOP). These permits are tied to the property, not the owner, and they require annual fire and safety inspections. 

 

  • The City of Pigeon Forge has tighter restrictions, especially in R-1 residential zones. Unless a property was already being used as a short-term rental before August 13, 2018 and obtained a valid permit at that time, it cannot be used as an STR in those zones today. It’s essential to check zoning before you make an offer.

 

  • Gatlinburg is known for being one of the most tourist-friendly cities in the Smokies, but that doesn’t mean every property qualifies as a rental. If you see R1A or R2A zoning, tourist rentals are not permitted at all, no exceptions. For properties in approved zones, you’ll need a Tourist Residency Permit, along with annual fire and life-safety inspections.

Always verify zoning, permits, and STR status before you write an offer. The right information upfront can save you from costly mistakes later.

 

Accessibility Is Just as Important as Distance

In the Smokies, “five miles from the Parkway” doesn’t always mean five easy minutes. Steep grades, winding switchbacks, and seasonal traffic can turn a short drive into a long haul – not a huge deal, just something to be aware of. 

When touring properties, ask yourself:

  • Traffic: Will guests be stuck in Parkway gridlock during peak season?
  • Road conditions: Is the driveway steep, narrow, or gravel-only?
  • Weather: Could ice, snow, or rain make access difficult?
  • Parking: Is there room for the amount of cars that the home will sleep?

Accessibility not only affects your rental’s appeal and your own peace of mind as an owner.

Clear directions, paved access when possible, and sufficient parking can make the difference between glowing reviews and frustrated feedback.

When touring properties, don’t just look at the cabin, pay attention to the road that gets you there. A stunning view loses some of its value if guests arrive frazzled, or worse, can’t reach the property at all during leaf season or a snowy weekend.

 

The True Cost of Ownership

The purchase price is only part of the story. Owning in a top tourist destination means budgeting for:

  • Higher property taxes in city limits.
  • Occupancy (“hotel/motel”) taxes on STR income.
  • Insurance premiums that factor in wildfire, flood, and rental use.
  • Maintenance from guest turnover and mountain weather.

Don’t stop at the mortgage payment when running numbers, factor in other costs so that you don’t get surprised! 

 

The Lifestyle Comes With Trade-Offs

One of the biggest draws of Sevierville, Pigeon Forge, and Gatlinburg is the energy. 

These are towns that always have something happening. From car shows on the Parkway, to parades that draw thousands, to live music and seasonal festivals, the Smokies thrive on activity. For many buyers, that vibrancy is exactly what makes owning here so appealing.

But with that energy comes the reality of living, or owning property, in a top-tier tourist destination:

  • During peak fall weekends or the weeks leading up to Christmas, the Parkway can be bumper-to-bumper traffic. Which means a quick grocery run might take twice as long as expected. If you’re renting your property, that also means preparing guests for traffic delays and longer drive times.
  • Staying close to attractions can mean hearing Dollywood’s fireworks in the summer or late-night activity near the Parkway. For some, that’s part of the fun, for others, it’s a dealbreaker.
  • The area has an interesting rhythm. Spring and summer bring family vacations, fall brings leaf-watchers, and winter brings holiday lights and ski season. Your experience of “life in the Smokies” will shift with the calendar, sometimes dramatically.

 

 The key is to decide what kind of Smoky Mountain Property you want:

In the action: Some buyers want to be steps from the Parkway in Gatlinburg or within a five-minute drive of Dollywood. They love the convenience and don’t mind the bustle, it feels alive and exciting.

A peaceful retreat: Others picture a cabin tucked away on a ridge in Wears Valley or up in Chalet Village, where the loudest sounds are the wind in the trees and the occasional black bear passing through.

 

There’s no “right” choice! Just personal preference. Do you want to be in the action or do you prefer a peaceful retreat?

 

The Investment Potential Is Real But Requires Realism

It’s no secret, Pigeon Forge and Gatlinburg are two of the strongest short-term rental (STR) markets in the country. The steady stream of 14+ million annual visitors to the Smokies means demand is consistently high, and cabins here often outperform comparable properties in other vacation markets. 

But strong doesn’t mean foolproof and that’s where new investors might stumble..

Here’s what to keep in mind:

  • Income is seasonal, October’s numbers won’t match February’s so it’s important to look at annual numbers when making decisions. 
  • Location, views, and amenities are what drive bookings.
  • Expenses like cleaning, utilities, and management eat into gross revenue, so plan accordingly. 
  • Local rental data always beats national calculators when running projections.

The opportunity here  is real, but the winners are the buyers who look at all the details! 

 

Work With a Local Who Knows the Terrain

In the Smoky Mountains, the difference between a smart purchase and a costly mistake often comes down to local knowledge. From knowing which neighborhoods get the most repeat bookings to understanding where a “great view” also means a steep driveway, local expertise is priceless.

That’s where local expertise matters. Our team has been guiding buyers in Sevierville, Pigeon Forge, and Gatlinburg since 1996. We’ve not only sold cabins — we’ve owned them, built them, and rented them ourselves. 

We know which details make the difference between a smart investment and an expensive lesson.

Owning property in the Smokies is about more than finding the right cabin, it’s about understanding the rules, the rhythms, and the realities of a market built around 14+ million annual visitors.

From zoning laws to mountain roads, from ownership costs to rental potential—knowing what you’re walking into is what makes ownership here rewarding instead of stressful.

The good news? You don’t have to figure it out alone. 

If the Smokies are calling your name, we’d be honored to help you navigate the process with the knowledge and care we’ve built over nearly three decades in these mountains.

 

July 2025 Smoky Mountain Real Estate Market Update

Posted by Jason White on

July’s market delivered a mixed bag – steady residential sales, a small lift in condo activity, and another cooling month for land. 

On the surface, not much has changed, but for short-term rental (STR) investors, there are some signals about where there might be some opportunities. 

 

Residential Market: Stable Demand, Strategic Pricing Needed Stats:

In July, there were 64 single-family home closings, the same as last year.

The average price rose 8.16% to $659,860, while the average price per square foot held steady at $350.

Homes spent an average of 73 days on the market, a 7% increase, and total sales volume climbed 8% to $42.23 million.

Cabins are still selling and for more money than last year even without a bump in the number of closings. 

That tells us buyers are paying up for the right property: think great views, guest-friendly layouts, proximity to the Parkway/National Park, and turnkey condition.

The slight rise in DOM means your property can’t just be “good” it has to stand out. In the STR market, that means leading with the features that drive bookings: hot tubs with views, level parking, new furnishings, game rooms, or strong rental history.

Buying: Focus on properties with proven income and easy guest access. A flat $/sq ft means size alone isn’t commanding premiums, features and location are.

Selling: Price right from day one. Overpricing can push you past the 90-day mark, where offers tend to soften.

 

 

 

Single-Family Homes: The Backbone of the STR Market Stats:

July saw 64 closings, unchanged from last year.

The average price increased by 8.16% to $659,860, while the price per square foot remained flat at $350.

Days on market averaged 73, up 7%, and total sales volume reached $42.23 million, an 8% gain.

Flat unit sales with rising prices suggests we’re in a selective, value-driven phase. 

Buyers aren’t rushing, but when they find the right fit, they’re paying for it. This is where well-maintained, well-marketed cabins shine.

If you’re buying, target the properties that would pop in a guest search. 

If you’re selling, have your rental history and financials ready, today’s STR buyers are running the numbers before they book a showing.

 

Condos: More Movement, Higher Per-Square-Foot Premiums Stats:

There were 5 condo closings in July, a 25% increase from last year.

The average price rose 2.98% to $426,100, while the average price per square foot jumped 16% to $354.

Days on market nearly doubled to 68, up 94%, and total sales volume climbed 28.7% to $2.13 million.

Condos are commanding significantly higher $/sq ft than a year ago, showing demand for low-maintenance, lower-price-point STR options. 

But DOM almost doubled meaning buyers are taking their time to compare.

 

 

 

Land/Lots: Prices Down, Speed Up Stats:

July saw 25 land and lot closings, down 7% from last year.

The average price fell 44% to $146,349, while days on market dropped 28% to 84.

Total sales volume declined 48% to $3.66 million.

The land market has cooled significantly in both volume and price, but the shorter DOM suggests that desirable parcels are still moving quickly. 

That means the right lot (utilities, driveway grade, septic approval) is getting snapped up, while speculative or harder-to-build lots sit.

Buying: Now’s the time to negotiate. Prices are down, and sellers are motivated. Just make sure you understand the full cost to build including infrastructure before you buy.

Selling: Remove unknowns. Provide any additional details you have about your property to increase your listing presentation.

 

 

 

Bottom Line for STR Investors 

We’re not in a runaway market anymore, but we’re also not in a slump. July’s market shows that well-positioned residential and condo properties are still commanding strong prices, even as buyers take more time to decide. Meanwhile, the land segment continues to soften, creating opportunities for buyers to secure buildable parcels at lower prices.

 

Whether you’re adding to your portfolio or positioning a property for sale, success in this market comes down to being strategic, data-driven, and guest-focused.

 

What the 2025 Sevier County Homebuilding Report Tells Us About STR Investment Potential

Posted by Jason White on

When it comes to investing in real estate, especially short-term rentals (STRs), location is only part of the equation. 

The other critical piece? Economic sustainability. 

A recent report from the National Association of Home Builders (NAHB) delivers timely insight into Sevier County’s housing-driven economy and its findings offer a compelling case for STR investors in the Smoky Mountains.

This is a quantifiable, county-level analysis of how new housing contributes to income, jobs, and taxes right here in Sevier County, Tennessee. 

Whether you’re a seasoned investor or exploring the idea of owning a vacation rental, here’s what this 2025 report tells you and why it matters.

 

How New Homes Jumpstart Sevier County’s Economy

At the heart of the report is a powerful economic model from the National Association of Home Builders that looks at the local impact of residential construction. 

In this case, it’s all about what happens when 100 single-family homes go up in Sevier County.

The numbers? They are pretty impressive…

  • $67.2 million in local income
  • 1,016 local jobs created
  • $10.2 million in local government revenue 

And these are just the first-year effects, meaning the model captures not only the direct benefits, like paychecks for construction workers and revenue from building permits, but also the ripple effect as that money gets spent at local businesses, restaurants, suppliers, and more.

But what happens after the construction wraps up?

 

Long-Term Returns: The Ongoing Impact of Occupied Homes

The model also quantifies the ongoing, annual impact of those 100 homes once they are occupied. 

For STR investors, this part is especially relevant. Here’s what the report shows, every year:

  • $6.7 million in recurring local income
  • 109 full-time jobs supported
  • $2.9 million in annual local government revenue 

These benefits are tied to homes being actively used. Through local spending, tax contributions, and service demand. 

And yes, that includes homes used as short-term rentals. 

When guests stay, they spend.
When owners maintain and manage properties, they hire locally. 

 

What This Means for STR Investors

The bottom line? Short-term rentals in Sevier County are not just profitable, they’re economically constructive. 

The model used by NAHB assumes an average home price of $795,000, with nearly $5,000 in permit and impact fees paid to local governments, and ongoing annual property tax payments averaging $2,942 per home.

These assumptions align closely with many of the high-performing STR properties in the area.

Your rental plays a bigger role than you might think, it creates jobs, drives spending, and supports the area year-round.

Local governments benefit.
Local workers benefit.
You benefit. 

When your investment supports local jobs and pays you back? That’s the kind of alignment we love to see.

 

A Community Built to Support Growth

Sevier County might not have a big-city label, but when it comes to how its economy functions, it checks all the right boxes. 

According to the NAHB model, it qualifies as a self-contained local economy and that matters.

Why? Because when new homes are built here, the benefits stay here. 

Wages, spending, tax revenue, it all circulates locally, boosting businesses from Gatlinburg to Pigeon Forge to Sevierville.

The report also shows that the county is set up in a way that makes real estate investment easier and more sustainable:

  • Permitting fees that won’t break the bank
  • A manageable 2.75% local sales tax on construction materials
  • Predictable, steady property tax structures
  • A local economy driven by tourism and service industries 

 

The Takeaway: Sevier County STRs Come With Real Numbers Behind Them

Markets go up and down, that’s just how it works. But when you invest in a place with solid, repeatable economic impact, you’re not just chasing short-term returns, you’re building something that lasts.

The 2025 Sevier County housing report makes it clear: short-term rentals here aren’t just a good idea, they’re backed by real data. 

Every new home that’s built and occupied brings in income, supports jobs, and generates tax revenue that strengthens the local economy.

For STR owners, that means more than peace of mind; it means your investment is actively supporting a growing, resilient market.

So if you’re looking for confidence in your next step, the numbers out of Sevier County are all pointing in the same direction.

 

Can Passive STR Owners Take First-Year Bonus Depreciation Under the Big Beautiful Bill?

Posted by Jason White on

If you’ve been following the buzz around the “One Big Beautiful Bill” (OBBB), you’ve probably heard it includes a major win for real estate investors: the return of 100% bonus depreciation.

That’s right, investors can again deduct the full cost of certain property improvements and assets in the first year, instead of spreading them out over time.

It’s an exciting development, especially for short-term rental (STR) owners in the Smoky Mountains. 

But there’s one big question everyone wants the answer to. “Does this mean passive investors can write everything off in year one—even if they don’t qualify as “real estate professionals”?

Let’s take a closer look.

 

What Is Bonus Depreciation, Anyway?

Bonus depreciation is a powerful tax tool that lets you deduct certain business-related costs immediately. Think furniture, appliances, HVAC units, and other property components with a useful life under 20 years.

By combining bonus depreciation with a cost segregation study you can break out individual components of a property and assign shorter depreciation periods than the default 27.5-year schedule for rental real estate. 

The Tax Cuts and Jobs Act of 2017 gave us 100% bonus depreciation through 2022, but it began phasing out in 2023. 

The OBBB proposes to reverse that and make 100% bonus depreciation permanent.

 

What the Big Beautiful Bill Says about Real Estate Investing

Here’s what’s in the bill:

  • 100% bonus depreciation remains permanently in place, without a phaseout.
  • Applies to qualified property with a useful life of 20 years or less.
  • Allows for an immediate deduction in the year of purchase or service which boosts first-year cash flow and reduces your tax liability. 

So far, so good. But…

 

The Real Question: Active vs. Passive Investor?

Even if your STR qualifies for 100% bonus depreciation, you can only use those deductions to offset your income if the IRS considers your rental activity non-passive.

If you’re not a full-time real estate professional (a status with strict IRS criteria), most of your rental income is considered passive, and passive losses (like depreciation) can usually only offset passive income, not W-2 income, business income, or investment gains.

BUT! Short-term rentals (with average stays of under 7 days) can be considered non-passive, if you materially participate.

You may qualify if:

 

So, What If You Use a Property Manager?

If you’re not personally involved in the day-to-day operations of your STR, say, you use a property management company and rarely interact with guests, then your involvement may not meet the IRS’s standard for material participation.

In that case:

 

What If You Sell the Property?

If you can’t use your bonus depreciation now, all is not lost.

Suspended losses can be applied in the year you sell the property, helping you offset any capital gains from the sale. This can lead to major tax savings down the road.

That’s why it’s so important to work with a tax advisor who understands STRs, cost segregation, and your specific investing goals.

 

TL;DR – Here’s What We Know about the One Big Beautiful Bill 

✅ The Big Beautiful Bill restores 100% bonus depreciation, great news for STR investors.
 🚫 But you can’t always use those deductions right away unless you materially participate.
 🧾 Material participation, not just ownership, is what makes the difference.
 📈 Even if you can’t use the full deduction now, it can benefit you in the future (like at the time of sale).
 👨‍💼 Bottom line: Talk to a Tax Professional before you assume you’ll get a massive year-one write-off.

 

We’re actively exploring how this bill could impact Smoky Mountain investors and we’re here to help you stay ahead of the curve.

 

 

*The information provided on this website is not a substitute for legal advice from a qualified attorney licensed in your jurisdiction.

June 2025 Smoky Mountain Real Estate Market Update

Posted by Jason White on

If you’re buying, selling, or holding short term rental properties in the Smokies June’s market numbers offer some clear signals. 

Here’s a breakdown of what happened last month in Sevier County and what it could mean for you.

 

Residential Sales Are Slowing, But Not Stopping

Compared to June 2024:

  • Total units sold: Down 11.84%
  • Total sales volume: Down 12% (a loss of $5.6 million)
  • Average price: Dropped 3.69%
  • Price per square foot: Fell 7%
  • Days on Market (DOM): Jumped 45%, now averaging 77 days

Properties are still moving, but buyers aren’t in a hurry. 

Image of market statistics for the Sevier County, Tennessee Real Estate Market

 

If you are selling a home in Gatlinburg, Pigeon Forge, or Sevierville, pricing too high could cost you tens of thousands. 

 

Properties that sold within 30 days got 99.82% of their asking price.
Properties that lingered 121+ days? Often sold for 30–40% less than their original list.

Residential Days on Market and List to Sales Price for Sevier County, TN

 

Condos Show Resilience

  • Sales volume: Up 13%
  • Total dollar volume: Up nearly 10%
  • DOM: Increased 136% (now 99 days average)
  • Average price & Price per Square Foot: Both slightly down, but activity remains solid

This shows us that there is buyer demand for low-maintenance, income-producing properties at a more accessible price point, but keep in mind it might take quite a bit longer for those properties to sell.

 

Land Sales Took a Hit

  • Lots sold: Down 48%
  • Total land volume: Down 32%
  • Average price per lot: Surprisingly up 31%

We’re seeing fewer transactions, but high-quality parcels in desirable locations are still commanding attention and price.

Sevier County TN Real Estate Market Report for Land

 

Whether you’re weighing a new investment, prepping to sell, or just want to understand your property’s value in this evolving market, we’d love to help.

 

P.S. We’re digging into what the new tax breaks for STR investors could mean for your investment strategy and next week we’ll tell you all about them!

 

Summer Slowdown or Long-Term Strength? What the Latest AirDNA Data Means for Smoky Mountain STR Owners

Posted by Jason White on

 

It’s true summer booking calendars feel a little lower than usual right now. AirDNA’ reports that short-term rental demand across the U.S. is softening this summer, even in the Smokies. 

But not to fret, Sevier County remains one of the top-performing STR markets in the country! 

Here’s what you need to know… 

 

Summer Demand for Short Term Rentals Is Softer

If your calendar isn’t as full as you’d like, you’re not alone. In April, the national average occupancy hovered around 52%. That’s not a drastic drop, but it does indicate a more competitive environment.

 

What can you do?

  • Reassess your pricing strategy.

  • Respond promptly to inquiries.

  • Consider small incentives for booking, like discounts for longer stays to help convert lookers into bookers.

  • Tweak your listing:
    • Ensure your listing photos, titles, and descriptions are up to date and clearly communicate the value of your property.
    • Have you done any updates you don’t mention in your listing? Now is the time to add them!

  • Create the best guest experience that you possibly can so that your guests want to return to your home when they visit next.
    • Do you provide area information for your guests once they arrive? Maybe now is that time to do that. 

 

Increased Supply Means Increased Competition

Many large U.S. cities are seeing listing growth outpace the national average. 

In May, 17 of the top 50 STR markets posted available listing growth above the 5.9% national rate. 

Available listings reached 1.75 million, a 5.7% increase year-over-year

New builds continue to add to the supply in the Smoky Mountains as well.

The more properties there are, the harder it is to stand out, especially for cabins that lack a distinct vibe. 

 

What can you do?

  • Emphasize what makes your property different. Whether that’s a view, layout, theme, or family-friendly amenities, make sure your listing communicates why someone should choose yours.

 

The Smokies Are Still a Top-Performing STR Market

According to AirDNA , the Gatlinburg-Pigeon Forge-Sevierville area ranked 3rd in the nation for total Airbnb revenue!

They ranked cities by the total short-term rental revenue they generated between April 2024 and April 2025 to determine the largest Airbnb markets in the U.S.

 

The largest short-term rental markets in the U.S. are disproportionately influential. The top 10 largest Airbnb markets in the U.S. alone account for 25% of all STR revenue nationally.

Other high-ranking markets reflect diverse guest preferences:

  • Mountain getaways like Gatlinburg/Pigeon Forge cater to family vacations and nature lovers.
  • Desert metros like Phoenix/Scottsdale thrive on seasonal events and second-home travel.
  • Remote-luxury markets like Maui combine scarcity with pricing power.
  • And under-the-radar beach towns like Gulf Shores and Sarasota show that smaller, affordable destinations can punch above their weight when demand and supply align.

 

 

The Smokies remain a destination people return to year after year.

 

The reasons?

Easy access to Great Smoky Mountains National Park, plus major draws like Dollywood, seasonal festivals, and cabin-style accommodations, keep bookings strong. The area’s wide appeal to families, couples, and multigenerational groups boosts both occupancy and length of stay.

 

Drive-to Destinations Are Holding Strong

AirDNA notes that markets within driving distance continue to outperform fly-to destinations. 

With so many potential guests within a day’s drive, Sevier County benefits from built-in demand and travel convenience.

 

Revenue Is Still Strong (With the Right Strategy)

Even with some owners lowering prices, well-managed properties are still holding their value.

Your STR Success is tied to how well your property is priced, positioned, and managed.

What can you do?

  • Focus on guest experience and reputation. Tools like automated guest messaging and thoughtful amenities can make a real difference in your bottom line.

 

Looking Ahead

The market is shifting, but the fundamentals in the Smokies remain solid. This is still one of the most resilient and profitable short-term rental regions in the country.

 

Have questions about buying or selling short-term rentals in the Smoky Mountains?
We’d love to help. Reach out and let’s talk about what’s next.

 

Selling Your STR in the Smoky Mountains? Don’t Make These Common Mistakes

Posted by Jason White on

 

The short-term rental market is shifting. 

You might be wondering if now is the right time to sell your vacation rental.

With higher interest rates, tighter buyer pools, and questions about demand, it’s easy to feel uncertain.

Whether you’re ready to list now or prefer to wait, the right data can help you make a confident, informed decision.

In this post, we’re walking through four common mistakes to avoid when selling your STR  and what to do instead if you want to sell your Airbnb property successfully in today’s market.

 

Mistake #1: Pricing Without a Plan

It’s tempting to look to look around the neighborhood or surrounding areas and copy the pricing you see on the market. 

But when it comes to how to price a vacation rental for sale, the smarter approach is data-backed and property-specific.

What to do instead:

Show Off What Makes Your STR Shine
When pricing an income-producing property, don’t just list the basics — show the receipts. Investors want proof that your STR performs. 

Here’s what to include:

  • Occupancy Rates & Seasonality Trends — Year-over-year data helps buyers see potential.

  • P&L Statements — A clean profit-and-loss statement builds instant credibility.

  • Future Bookings — Active reservations = immediate cash flow post-close.

  • Recent Upgrades — New roof? HVAC? Hot tub? Mention it. They boost value and peace of mind.

  • Reviews & Guest Ratings — A proven track record of happy guests helps justify your price.

  • AirDNA or KeyData Reports — Bonus points for showing how you stack up against the competition.

The more you can highlight your property’s income potential and operational readiness, the more compelling it becomes to investor buyers.

 

Mistake #2: Ignoring Local Market Conditions

National real estate headlines can be scary. 

But vacation rental markets, especially here in the Smokies,  are hyper-local. 

What’s happening in major metro areas may have little to do with what buyers are seeing in Sevier County.

What to do instead:

Talk to a local agent (like our team) who specializes in STRs and understands the nuances of selling a vacation rental in a tough market. 

We’ll help you interpret the local data so you can price and position your property accordingly.

 

Mistake #3: Skipping the Prep Work

Buyers still expect properties to show well, especially if they’re paying a premium for income potential. 

Deferred maintenance, clutter, and signs of wear-and-tear can leave money on the table.

What to do instead:
Take the time to prepare your home for sale. That means:

  • Fresh paint and deep cleaning (inside and out)
  • Up-to-date landscaping and curb appeal touch-ups
  • Pressure washing decks and driveways
  • Pre-listing pest control
  • Decluttering, especially if the home is a primary residence
  • Addressing minor repairs or 
  • Consider how you might handle bigger projects, if you don’t want to tackle them, with things like a listing price reduction or buyer credits.

A small investment in preparation can make a big difference in how fast your home sells  and at what price.

 

Mistake #4: Assuming It’s “Just Like” Selling a Primary Residence

Selling a short-term rental isn’t quite the same as selling a primary residence. 

Yes, it’s still real estate, but it’s also a business. 

Buyers (especially investors) want to understand not just what the home is, but how it performs.

What to do instead:
Think like a buyer. If you’re comfortable, include details that would you find helpful like:

  • Rental income history or seasonal occupancy trends
  • Booking platform ratings or guest reviews
  • Notes on local vendors (cleaning crews, handymen, or property managers)
  • Any automation tools or systems you’ve set up for turnover
  • Permit details or grandfathered allowances

You don’t need to share every report or trade secret, but giving buyers a glimpse into how the property operates can go a long way. 

The more confidence they have in what they’re buying, the easier it is for them to move forward especially if they’re out-of-state or new to the STR world.

 

Selling your STR in a timely manner is about preparing well, pricing strategically, and working with someone who knows how to sell an income-producing property.

If you’re even considering selling your Smoky Mountain rental, we’d love to be your first call. 

We’ll walk you through the local data, evaluate your property’s current performance, and give you honest advice about what to expect.

We’ve helped hundreds of families sell their Smoky Mountain homes and we’d be honored to help you, too.

 

The Jason White Team
Smoky Mountain Real Estate Experts Since 1996
📍 Gatlinburg • Pigeon Forge • Sevierville
1-877-678-2121
info@jasonwhiteteam.com

 

Is Now the Right Time to Sell Your Smoky Mountain Home? Here’s What the Market Says

Posted by Jason White on

If you bought your Smoky Mountain home years ago and it’s not getting as much use these days, you might be wondering:
Should I sell now or wait it out?

Maybe your family doesn’t visit as often?
Maybe the rental income has slowed?
Or maybe you’re just ready for a new chapter?

Whatever the reason, it’s natural to feel torn, especially in a market that feels a little unpredictable.

Let’s look at what the data actually says about current market conditions so you can make a smart and informed decision.

 

What the Latest Numbers Tell Us

We pulled recent sales data from across the Smokies and broke it down by bedroom count to see how prices, pace, and demand are shifting.

Here’s what we found 

 

What Does That Actually Mean?

3–4 Bedroom Homes Are the Sweet Spot Right Now

These properties are selling relatively quickly, averaging 69 days on market, and maintaining strong prices, with an average closing price around $678,000.

If your home falls into this category and is well-maintained, you may be sitting on one of the most marketable property types in the Smokies right now.

 

1–2 Bedroom Homes Are Taking Longer to Sell

These are more price-sensitive and often appeal to budget-minded buyers. They are taking longer to sell (72–81 days) and their average sale prices are trending lower ($446K and $518K respectively).

If your property is in this category, you’ll want to think carefully about how it’s positioned, especially if it hasn’t been updated in a while.

 

Large Lodges (5+ Bedrooms) Can Command High Prices—but with a Caveat

We’re seeing million-dollar sales, yes – but these properties tend to take longer to close, sometimes sitting for several months. 

If you own a large cabin, strategy and timing are everything.

 

Thinking About Selling?

Here are three questions to ask yourself:

  1. Is my home still meeting my family’s needs or is it time to pass it along to someone else?
  2. What’s my financial goal? Do I want to cash out equity, reinvest, or simplify?
  3. Would I benefit from knowing exactly what my property is worth in today’s market?

 

Get a Custom Property Value Report

Every property (and every seller) is unique. If you’re even thinking about selling, a market analysis is the best place to start. 

We’ll walk you through what similar homes are selling for, what buyers are looking for right now, and how to position your home to stand out.

Reach out anytime for a no-obligation conversation. We’ve helped hundreds of families sell their Smoky Mountain homes and we’d be honored to help you, too.

 

The Jason White Team
 Smoky Mountain Real Estate Experts Since 1996
 📍 Gatlinburg • Pigeon Forge • Sevierville
1-877-678-2121
info@jasonwhiteteam.com